"Insight Alchemy was born from the mind-numbing, screen intermediated, sensory deprivation of self-quarantined life during the blurry Covid months. Like many, my algorithm bubble got smaller while my echo-chamber got bigger from working, playing and doing everything at home with a small circle of humans and animals. WFH morphed into WTF-happened-to-my-curiosity-and-creativity? I started to feel curiosity challenged. Sensing existential risk, I decided to pursue a lofty, challenging art project that was out of my depth. So I befriended Hannah on Behance, a graphic designer whom I had admired for years; Hannah is a high priestess of handmade book design using a rare printing process called risography. Hannah and I spent two years exploring curiosity, insights and alchemy building on a body of quantitative research I conducted in 2020. Then, adding to our electric creative process came an extra spark from the team at Lucky Riso. We all came together like a gold alloy imbued with the magic of the Alchemist."
- Sarah DaVanzo, author
"...For insights to be more valuable, they need to tell us what is going to happen in the future. I prefer to focus on looking to the future. I call these 'outsights'..."
"...A 'zeitsight' is a marriage of insight and foresight. It is an insight that is contextualized... Zeitsight will be an existential skill that will make or break humanity..."
"...The job of human insight will grow amidst an avalanche of human consciousness. An insightful few will continuously 'see' systemic universes... and 'see' inside systems in new ways..."
"...I foresee the need to distinguish 'human insight' from machine insight, where the 'human insight' will carry higher value because it incorporates cognitive diversity, emotional and nonlogical connections and experiences..."
"...Our intuition and our data will work together in the age of quantum insight. We will know more about everything... all the time. All-seeing. All-knowing. Our insight will be omniscient..."
"...Full-spectrum insights come from full-spectrum context. Full-spectrum insight strives for an "aha" from a new pattern of connections in your brain. Full-spectrum insight creates a new spectrum of possibilities..."
DOWNLOAD THE WHITE PAPER STUDY OF INSIGHTS PROFESSIONALS
In 2020, Sarah conducted a quantitative and qualitative global study of insights professionals to understand best practices in mining insights. On page 57 of the white paper's conclusion, "Insight Alchemy" was seeded. Read the whole white paper to understand the behaviors of the most insightful and curious insights professionals.