A peek into the inspiration, process, risograph printing method, and behind-the-scenes info about this 2-year art collaboration. Learn surprising details about the project end-to-end in this video.
Turn data into insight gold. Insight Alchemy is a teaching and training tool, a reference, and a catalyst to think differently. Use it to get unstuck and unlock insight. Anyone can appreciate the lessons and frameworks contained within.
It’s filled with tips, tools, tricks, and traits of the Alchemist… because Alchemy is curiously parallel to modern-day work in data, analytics, intelligence, insights and even foresight. Gold mining, refining, and Alchemy are metaphors for mining, refining, and crafting insights.
This zine contains new data from research into things that kill insight and things that build curiosity. It's full of frameworks, charts and mental-models that will help anyone be more insightful,
An unexpected little missive (indeed, a curious compendium), Insight Alchemy is designed to be consumed in a non-linear fashion. Savored in random bites. Chewed in different contexts. Macerated in an array of mood states. Even, gobbled on-the-go.
This is a thought experiment for curious minds and luxurious moments. An artifact of "strategic imagination" and "applied curiosity." We hope you find this as inspirational and delightful as you find it pedagogical.
Insight Alchemy includes a periodic table, the “Elements of Insight Discovery”, which is a crib sheet summarizing the insightful behaviors and mental-models of Alchemists. This crib sheet is a helpful reminder and reference to those in pursuit of insight.
Insight Alchemist in Residence